The oldest currency in the world is synonymous with security and stability. Whoever has gold, always has money.
Physical gold is liquid, divisible, indestructible and easily transportable. It operates on the global market and there is no risk of default. Rather than a raw material, gold is perceived as the highest quality cash and its price is rising. Moreover, it is rare because its annual production decreases with respect to reserves. The price of gold also increases due to the hunger of emerging markets.
While Europe and the United States demanded 70% of world gold in 1980, it is barely 20% today.